The flowering of Cieza has had its special role in the International Tourism Fair.
The images of the flowery fields have been seen in the metro station of Ifema, the hallways of the fair and the stand of the Region of Murcia.
The City of Cieza has presented its tourism project in Hall 7 on the day of the inauguration of Fitur before several dozen people.
The great attraction of the Flowering project this year and that has marked the difference in the space destined to boost tourism in the municipalities that form the region, has been the cinematographic short film that has been made to promote the Flowering 2020 edition focused on the importance of product that give the flowers, the peach of Cieza, through an acid story between a security guard of the city train station and a cook.
This short film will be presented in official competitions throughout the year.
The new flowering schedule will be loaded with activities to attract tourists not only to the fields but also to the town center to spend a full day in Cieza.
The strategy of the city council is to seasonally adjust tourism by promoting the rest of the tourist offers that the city has, and not only during the month of flowering of fruit trees, but at other seasons of the year.
With the integration of activities divided into the petals Nature, Heritage, Performing Arts, Sports and Gastronomy, tourists are able to have leisure alternatives and know Cieza beyond the fields and routes offered by specialized companies, which each year raise more the quality of its services thanks to the confidence of the tourist that comes from many corners of the world.
The mayor of Cieza, during his speech recalled that farmers are the people who make it possible to enjoy the beauty of the fields, and tourism companies, hoteliers and merchants are responsible for an optimal service to visitors to take home a great experience lived in Cieza.
On the other hand, the Department of Tourism, directed by Antonio Moya, has programmed, together with the other councilors, Sports, Culture, Education, Youth, and Citizen Participation, endless options for tourists.
Therefore, Flowering will have more than 200 activities from February 20 to March 20, in which company, associations and entities have wanted to join to make this tourism project even bigger than it has already become essential for the economy of Cieza
The new edition will feature SaborArte, the Gastronomic Fair belonging to the tourism project that already became last year the fair with the largest number of restaurants in the region and reached an attendance record in just 3 days, with more than 10,000 visitors They moved from different points.
And it is that the presence of SaborArte in Fitur has been fundamental, since after the presentation of the councilman from Murcia, Pascual Lucas, a showcooking has been carried out by chef Rodi Fernández as gastronomic advisor of SaborArte.
This tasting has represented a train trip in "first class" from Flowering to gastronomy in which the lucky ones in tasting the tapas have eaten Estrella de Levante beer ice cream made by an artisan ice cream maker, Mar Menor milk with peach juice and salozones of the region.
SaborArte will become one more year in the nerve center of Murcian gastronomy in March, specifically from 5 to 8 of this month in which attendees can eat tapas from more than 25 restaurants, taste exclusive menus with live cooking and workshops in a totally new area with Cieza called Cicola, a Laboratory of Commerce and Hospitality with a Gastrobar still to be inaugurated, but which the department of which is responsible María Jesús López will announce as a scoop during these days in which The fair is celebrated.
The flowers, and the senses it awakens, as well as the entire Flowering conglomerate expects to receive more than 80,000 tourists in 4 weeks, to receive spring and convey that Cieza is "much more than you see".
Source: Ayuntamiento de Cieza