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The Regional Film Library hosted the launch of Flowering 2020 (11/02/2020)

Members of the Municipal Corporation, representatives of the world of culture, business, various types of groups and agricultural organizations attended this Monday night at the Murcia Regional Film Library for the official presentation of Flowering 2020. A program where, one more edition There will be room for demonstrations linked to nature, sports, heritage, performing arts and gastronomy, the five petals of a renewed flower.

Both the mayor, Pascual Lucas, and the Councilor for Agriculture, Antonio Moya, thanked the involvement of companies, sponsors, farmers and groups so that the greening Floración project is already a reality that covers Cieza of a vertiginous activity from February 22 to 22 of March.

In the course of the gala, which concluded at the doors of the Film Library with a tasting of the approaches of different chefs of the Region that will dress this year the days of such an explosion of color and nature, the video 'You come with me ', which will serve as a promotion of the program designed in addition to formulating an invitation to go to Cieza during those days.

A first-class tourist effort that will boost the local economy over a returning month backed by the registration of 60,000 tourists in 2019 and the forecast to attract more than 80,000 visitors, this year, from the Region, Spain and abroad .

The objective is also to increase the economic impact in the business, commercial and hotel and services sector of the city, as well as continue consolidating the 'Peach of Cieza' brand.

The general director of Tourism of the CARM, Juan Francisco Martínez Carrasco, who attended the gala as well as the delegate of the Government in Murcia, Francisco Jiménez, and the vice president of the regional Assembly, Gloria Alarcón, underlined the vital importance of the Peach of Cieza for the economy of the municipality.

Mayor Pascual Lucas, for his part, praised the benefits of the five-petal program developed for this edition by demanding the support of administrations.

Programming

As for 'Nature', routes will be developed for flowering, sporting events such as paddle surfing, nautical descents through Segura, horseback riding, the XI Ascent to Portazgo on March 1, the 1st Kilometers Motor Route for Inclusion in favor Down Down Cieza organized by Los Dormis on February 23, the I Concentration of Canoeing on March 15, the walk 'Memorial Alberto Lucas Alarcón' on February 22, the hiking route for the benefit of 'Nemaline I' on March 22, the Color Run Bloom 3.0 on February 29 by the OJE, the Zigzag Mountain Bike Marathon 'MZZ20 Flowering Award' on March 8, and the national category junior cycling race 'Memorial Mariano Rojas' on March 14.

In the field of heritage, routes are included to know the cultural and historical aspects of the town, complemented by exhibitions, photographic contest and fashion show.

To this will be added the theater with humorous shows, concerts like Ketama's in a new proposal of the Cieza Flor Festival and performances for children.

Finally, one of the strongest flowering supports every year is the one that refers to gastronomy.

The gastronomic fair 'SaborArte', from March 5 to 8, with live music, terrace area, drinks area, children's recreation area, presentations and competitions to the best cover of the Region of Murcia, will flood with local flavors and regional with national aspiration, and even international, all around the square of Spain.

Source: Ayuntamiento de Cieza

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